Humankind is a campaign meant to help adolescent boys who otherwise don’t feel like they identify with the toxic masculine stereotypes that their peers follow to discover their own identity and humanity.

Young boys in this day and age can feel like they don’t belong when their peers follow these perceived norms. Max, Andy and Nick are all young boys who feel this way, and their stories as told through the promotional Humankind comic book and campaign advertisements are meant to help boys like them feel seen and guide them in how to be in touch with their humanity for the benefit of themselves and others.